So, what is Red Ribbon Week? In 1985, Special Agent Enrique “Kiki” Camarena, of the U.S. Drug Enforcement Administration (DEA) was working undercover in Mexico when he was caught, tortured, and murdered by drug traffickers. IDEA, along with the Virginia Federation of Parents, organized the first National Red Ribbon Campaign to recognize Kiki’s fight. The Red Ribbon became the symbol of zero tolerance for illegal drug use and a commitment to a drug-free lifestyle. The Red Ribbon campaign helps to build individual and community awareness regarding alcohol, tobacco, and other drug use and addiction, and publicizes the prevention and intervention programs available to address these social concerns.

We’re hoping to bring some of this awareness to Pleasant Hill by providing educational opportunities, fun activities, and special events.

Help join the fun by participating in theme days during the week:

Monday: SOCK IT TO DRUGS Students will wear wacky or mismatched socks

Tuesday: TEAM UP AGAINST DRUGS Wear your favorite sports team outfit.

Wednesday: TURN YOUR BACK ON DRUGS All students are asked to wear their shirts on backwards.

Thursday: TOO SMART TO START
 Students will receive a bookmark they can decorate

Friday: RED RIBBON DAY Everyone is asked to wear as much red as possible to show support.