Red Ribbon Week is observed annually during the last week of October. The theme of this year's Red Ribbon Campaign is "Drug Free is the Key."
On Wednesday, October 28, students and faculty are encouraged to wear red to show their support of Red Ribbon Week and remaining drug free.
Ribbon Week is dedicated to teaching students to turn away from drugs. Also, this week focuses on teaching students about making healthy choices. Please help celebrate a drug free life by encouraging your students to participate in Red Ribbon Week activities.
The Meaning of Red Ribbon Week
In 1985, Special Agent Enrique “Kiki” Camarena, of the U.S. Drug Enforcement Agency(DEA), was working undercover in Mexico, when he was caught, tortured and murdered by drug traffickers. IDEA, along with the Virginia Federation of Parents, organized the first National Red Ribbon Campaign to recognize Kiki's fight. The red ribbon became the symbol of zero tolerance for illegal drug use and a commitment to a drug-free lifestyle.
Alone, a red ribbon cannot change the world. However, the red ribbon can be a catalyst. Red Ribbon Week is an opportunity for a community to make a collective stand against alcohol, tobacco and other drugs. It is our chance to boldly proclaim that we will not give up our communities, state and nation without a fight.